Event Partnership Advisory Services
Learn how to successfully host events in partnership with brands.
Hello, host.
You’re answering a call.
Maybe you’ve felt it stirring—an urge to create spaces where joy, healing, and connection take place. You’ve been activated— chosen to help others sync up like little Apple devices on the same WiFi network, AirDropping each other positive vibes. The result: each person leaving your events with their cup a little more filled.
You’re not just planning an event—you’re stepping into a powerful, purpose-driven business.
Hosting beautiful, transformative events isn’t just a passion. It is also a sustainable—even lucrative—business. Creating these experiences requires both heart and strategy— and I’m here to help!
I specialize in helping mission-driven leaders turn their vision for community-centered events into profitable, high-impact experiences. Through my background in marketing, law, and wellness, I’ve developed a proven approach to securing brand partnerships (not just gifting!) that elevate production value and generate revenue.
If you’re ready to build events that serve both your community and your brand, I’m here to help you do it—thoughtfully and strategically.
Advisory Services: Value Add
You can expect guidance on the following topics and beyond:
- Securing premium venues
- Obtaining product gifting
- Selling out events
- Landing paid brand partnerships
Securing paid brand partnerships is one of the ways in which I’ve become a leader in the events space. It’s rooted in a deep understanding of marketing fundamentals, passionate listening to the needs of my clients, and a thoughtfully-constructed platform that provides value well beyond individual pieces of content or events. It’s what has allowed me to host Pilates With Zee in a way that’s not only sustainable, but scalable.
I built La Vie de Zee without a massive following on social media, without fitting an existing “aesthetic” and without a longstanding network of connections.
It took a lot of grit, silliness, alignment and heart. But the good news is, anyone can do the exact same thing.
Advisory Objectives
These packages are designed to provide you with the practical tools and support to host your own profitable and sold-out events. Sessions are structured to provide a clear framework for hosting events in collaboration with venues and brands, from ideation to execution, follow up and community development.
Quantitative
If the event optics and social media coverage are the leaves and fruit of the tree, the behind-the-scenes work is the roots.
Before getting into event hosting, I was a lawyer. And before that, I was a marketing “nepo baby” (my mother owned her own marketing firm). I’ve drawn extensively on my background—from drafting ad hoc partnership agreements with brands to crafting the language around ticket sales and usage rights. A few examples of what we’ll cover:
- Business basics: protecting your brand
- Negotiating with partner brands, including payment terms, usage rights, and deliverables
- Logistical considerations (COIs, tracking packages, partnering with venues, budgeting, etc.)
Qualitative
Emotional intelligence is extremely important in the events business. Having a good reputation built on strong relationships is key. This is achieved by performing the upfront work to demonstrate your commitment to a successful event and maintaining healthy relationships after the event is over.
- Curating the ‘look and feel’ of your brand
- Communication (emails, video calls, pitch decks, social media content, etc.)
- Ongoing community cultivation and maintenance (regular contact in your brand voice, a strong POV and a clear sense of what your community can expect to feel as member).
Ongoing Support
Each package includes a window of follow-up correspondence to support you in meeting the unique challenges that arise as you plan your events.
I have no doubt that you have what it takes to host the events of your dreams, and I’m here to help you maintain the positive mindset necessary to navigate obstacles along the way.
By choosing to invest in your event-hosting skills, you’re taking an important step toward bringing your creative “baby” into the world—and I’ll be here to help midwife those dreams into reality.
Templates
In addition to feedback and emotional support, you’ll receive templates for pitch documents I’ve used to secure paid event partnerships.
Coaching Packages
Tier 1: “Tune Up” Advisory Package
Invest in our Tier 1 offering designed to help you up-level your events offerings. Features include:
- Pre-coaching intake survey
- One 1-hour initial coaching call or in-person meeting
- Two 30-min follow up calls scheduled at two-week intervals + follow-up course resources sent via email
- Email support for 1 month at the conclusion of course
Tier 2: “Holistic” Advisory Package
- Pre-coaching intake survey
- One 1-hour initial coaching call or in-person meeting
- Three 30-minute follow up calls scheduled at two-week intervals + follow-up course resources sent via email
- Email support for 2 months at the conclusion of the course