La Vie de Zee is a premium wellness lifestyle brand led by founder and CEO Azeezah Goodwin. Growing up as a young girl in South Carolina, Azeezah dreamt of making both an impact and positive contributions to society. As she progressed along her life’s path and began to meet the successes she strove for, she also began to encounter the sort of challenges that hard work and determination alone could not overcome.
Despite extensive travel and a formidable education, Azeezah’s inner landscape was a mystery to her. She learned that a deep and loving understanding of her inner workings was necessary to produce the outcomes she was looking for. Just like a farmer must know the soil to produce their crop, Azeezah began the process of intentionally cultivating her dream life by developing habits and practices designed to bring a deeper sense of presence inward.
La Vie de Zee offerings are organized around five core pillars of holistic wellness: physical, emotional, spiritual, social, and intellectual. Our mission is to engage, educate and foster a sense of community as we collectively work toward creating healthier, more sustainable and more beautiful lives by starting within.
If our lives are the leaves, the branches and the fruit, La Vie de Zee is about the inputs: the nutrients that enter the roots, the sunlight that touches the leaves, and the rain that moistens the earth. The brand is informed by the same elements that have shaped Azeezah herself: American innovation meets Southern hospitality. The intellectual rigor of her Big Law legal background meets the mind/body integration of systems like Pilates. A cross-sampling of all the places she’s called home: from Los Angeles and NYC to Paris and Miami. Her West African-meets-Western European heritage. In sum, a unique blend of traditions, cultures and stories.
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